"This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. If someone has a specific question about, for example, why a site dropped, I think it’s fair and justifiable and defensible to tell them why that site dropped. But for example, our most recent algorithm does contain signals that can be gamed. If that one were 100 percent transparent, the bad guys would know how to optimize their way back into the rankings."
The following are some steps which you can undertake to try and get back your lost Google search traffic:
1) Improve the quality of your content in general. Make sure the article is not a copy of another. Having a para or two as a quote is fine, but do try to restrict your copy-paste impulses, if you have them.
2) Make sure that your site does not carry too many ads. How much is too many is for you to decide. Keep in mind the Content:Ads ratio when deciding on this and their placement. Try not to club all ads next to one another, but rather space them out properly over your entire webpage.
3) External linking is good too. Everyone wants incoming links and there are some who just avoid giving out external links. What would the Internet be if everyone was to follow this logic. Google likes web integration. So where and when required, do not hesitate in placing an external link. But selling Do-Follow paid links is a strict no-no!
4) It appears that Panda now frowns on Keyword Stuffing, a practice bloggers love to follow. Maybe you want to avoid this now and just let the keywords or key-pharases appear naturally as may be required.
5) Blog comments and forum posts sometimes have spelling mistakes, typos and grammar mistakes. So would that affect your Search Ranking.?
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